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Utilize Surveys in Virtual Events
Online marketers often speak of hard ROI (explicit return) and soft ROI. In this economic climate, soft ROI is being cut and marketers are focusing (with rare exception) on hard ROI. But what if you...
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The Importance Of Knowledgeable Booth Reps At Virtual Tradeshows
Source: Flickr (NatalieMaynor) I’ll admit it, I’m a bit crazy. Over the Memorial Day Weekend, I went to the local farmers market. When I walk down the aisles of a farmers market, I draw comparisons...
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Separated at Birth: 10 Reasons Product Managers and Event Managers are...
Introduction Creating a great event is like creating a great product. You need to have empathy for your user (attendee) and create delightful experiences that satisfy needs and make them come back for...
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10 Lists of 10: Insights on Social Media, Product Marketing and More
Introduction Because “lists of 10″ is a popular format on this blog, I decided to round up a “list of 10 covering the lists of 10.” Without further ado, I present you with my ten favorite lists of...
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